cd OR dvd OR entertainment OR trailer - Bing News: Chuck E. Cheese gets makeover; Mascot rat becomes rocker mouse - New York Daily News

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Chuck E. Cheese gets makeover; Mascot rat becomes rocker mouse - New York Daily News Jul 5th 2012, 03:12 CEC Entertainment Inc. says it plans to launch a national ad campaign Thursday with a revamped image of Chuck E. Cheese as a hip, electric-guitar-playing rock star. It's just the latest makeover for the 35-year-old mascot, which once was a New Jersey rat ...

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